Modeling options: Getting the best return on investment

A few weeks ago I shared something with my friends and family on Facebook that got quite a reaction. It was an article entitled McDouble is ‘cheapest and most nutritious food in human history’ [1]. The originator of the claim, Stephen Dubner, who co-authored the best-selling book Freakonomics went on to say: The double cheeseburger… Continue reading Modeling options: Getting the best return on investment